" Loops was founded on a simple but powerful idea: social media should serve people, not exploit them.
We're building an ethical alternative to commercial short-video sharing platforms — a space where creators, fans and visual storytellers can share their work without invasive tracking or data mining.
As an open-source project, we believe in radical transparency and true community governance. Every feature we build is designed with user privacy and experience in mind, not advertising revenue or engagement metrics.
From idea to movement — how we're building a better way to share video content.
Loops was conceived as an ethical alternative to short-form video platforms, prioritizing user privacy and community control.
Loops was conceived as an ethical alternative to short-form video platforms, prioritizing user privacy and community control.
Development began on core features and video processing infrastructure with Laravel and Vue.js. We also developed the first iteration of the mobile app.
Development began on core features and video processing infrastructure with Laravel and Vue.js. We also developed the first iteration of the mobile app.
Closed alpha launched with initial community feedback driving rapid iteration on features and UX improvements. We launched the first iOS TestFlight and released an APK.
Closed alpha launched with initial community feedback driving rapid iteration on features and UX improvements. We launched the first iOS TestFlight and released an APK.
We seen rapid user growth and shipped some new features and improved the mobile app. We turned down several investor/venture capital offers.
We seen rapid user growth and shipped some new features and improved the mobile app. We turned down several investor/venture capital offers.
We were included in Pixelfed's fediverse record breaking crowdfunding campaign. This provided the initial funding to build the first version of our server and app.
We were included in Pixelfed's fediverse record breaking crowdfunding campaign. This provided the initial funding to build the first version of our server and app.
We took the first iterations of the server and apps and started a new version that we later open sourced. The latest server and app iterations were recieved very well, especially for our Android friends.
We took the first iterations of the server and apps and started a new version that we later open sourced. The latest server and app iterations were recieved very well, especially for our Android friends.
We launched the Loops server, so anyone can now host their own instance with full federation support. Your server can connect with others across the fediverse, and you still get our mobile apps plus a powerful web app with full feature parity.
We launched the Loops server, so anyone can now host their own instance with full federation support. Your server can connect with others across the fediverse, and you still get our mobile apps plus a powerful web app with full feature parity.
We shipped the new Loops mobile app to TestFlight for iOS users, and an APK for Android users. We gave Kickstarter backers early access. The new version solved nearly every previous bug report, and we recieved very positive feedback.
We shipped the new Loops mobile app to TestFlight for iOS users, and an APK for Android users. We gave Kickstarter backers early access. The new version solved nearly every previous bug report, and we recieved very positive feedback.
Continued growth, new features, and building the largest ethical short-video platform in the world.
Continued growth, new features, and building the largest ethical short-video platform in the world.
Our commitment to ethical social media
We don't track you, sell your data, or build shadow profiles. Your activity is yours alone.
No hidden recommendation systems designed to maximize engagement at the cost of your wellbeing.
Major decisions about the platform are made with input from users and contributors, not shareholders.
Built on ActivityPub, allowing you to connect with friends across the fediverse, not just within one platform.
If we ever monetize, it will be through optional features that benefit users, not through surveillance advertising.
The core platform will always be free and open-source. No paywalls, no premium tiers for basic features.
"We're not just building software — we're building a movement for ethical social media."
Join the MovementLoops is built by volunteers, contributors, and believers in a better internet.
Help build the platform by contributing to our Laravel backend, Vue.js frontend, or React Native mobile apps.
View on GitHubConnect with other users, share ideas, and help shape the future of Loops in our community forums.
Join ForumsHelp grow the movement by sharing Loops with friends, family, and fellow creators who value privacy.
Share LoopsJoin thousands of creators who choose privacy, ethics, and community over profit.