" Loops was founded on a simple but powerful idea: social media should serve people, not exploit them.
We're building an ethical alternative to commercial short-video sharing platforms — a space where creators, fans and visual storytellers can share their work without invasive tracking or data mining.
As an open-source project, we believe in radical transparency and true community governance. Every feature we build is designed with user privacy and experience in mind, not advertising revenue or engagement metrics.
From idea to movement — how we're building a better way to share video content.
Loops was conceived as an ethical alternative to short-form video platforms, prioritizing user privacy and community control.
Loops was conceived as an ethical alternative to short-form video platforms, prioritizing user privacy and community control.
Development began on core features and video processing infrastructure with Laravel and Vue.js. We also developed the first iteration of the mobile app.
Development began on core features and video processing infrastructure with Laravel and Vue.js. We also developed the first iteration of the mobile app.
Closed alpha launched with initial community feedback driving rapid iteration on features and UX improvements. We launched the first iOS TestFlight and released an APK.
Closed alpha launched with initial community feedback driving rapid iteration on features and UX improvements. We launched the first iOS TestFlight and released an APK.
We saw rapid user growth, shipped new features and improved the mobile app. We also turned down several investor and venture capital offers.
We saw rapid user growth, shipped new features and improved the mobile app. We also turned down several investor and venture capital offers.
We were included in Pixelfed's fediverse record breaking crowdfunding campaign. This provided the initial funding to build the first version of our server and app.
We were included in Pixelfed's fediverse record breaking crowdfunding campaign. This provided the initial funding to build the first version of our server and app.
We took the first iterations of the server and apps and started over with a new version that we later open sourced. The new server and apps were received very well, especially by our Android friends.
We took the first iterations of the server and apps and started over with a new version that we later open sourced. The new server and apps were received very well, especially by our Android friends.
We released the first public alpha of the Loops server with the core server, a brand new web frontend and a powerful admin dashboard. A second alpha quickly followed with NodeInfo, custom CSS and translations in Chinese, French, Korean and Spanish.
We released the first public alpha of the Loops server with the core server, a brand new web frontend and a powerful admin dashboard. A second alpha quickly followed with NodeInfo, custom CSS and translations in Chinese, French, Korean and Spanish.
Loops started federating with full ActivityPub support, so you can follow creators on Mastodon and across the open social web. OAuth, official Docker support and alt text followed shortly after. Read the announcement.
Loops started federating with full ActivityPub support, so you can follow creators on Mastodon and across the open social web. OAuth, official Docker support and alt text followed shortly after. Read the announcement.
We shipped the new Loops mobile app to TestFlight for iOS users, and an APK for Android users. We gave Kickstarter backers early access. The new version solved nearly every previous bug report, and we received very positive feedback.
We shipped the new Loops mobile app to TestFlight for iOS users, and an APK for Android users. We gave Kickstarter backers early access. The new version solved nearly every previous bug report, and we received very positive feedback.
We launched our new project website alongside Duets, Playlists, pinned videos and optional AI and ad labels. December brought the For You feed, a mobile web redesign, private bookmarks and longer videos of up to 3 minutes.
We launched our new project website alongside Duets, Playlists, pinned videos and optional AI and ad labels. December brought the For You feed, a mobile web redesign, private bookmarks and longer videos of up to 3 minutes.
Loops officially arrived on the App Store. We also added admin invites, quote post federation, relay support and automatic spam detection to help keep communities healthy. Read the announcement.
Loops officially arrived on the App Store. We also added admin invites, quote post federation, relay support and automatic spam detection to help keep communities healthy. Read the announcement.
We added support for FEP-3b86 Activity Intents, making it easier to follow and interact with Loops creators from anywhere on the fediverse. This release also brought Comment Controls, a Sound Library, notification filters and a redesigned admin dashboard.
We added support for FEP-3b86 Activity Intents, making it easier to follow and interact with Loops creators from anywhere on the fediverse. This release also brought Comment Controls, a Sound Library, notification filters and a redesigned admin dashboard.
Beta 12 shipped Starter Kits that work with Mastodon, curated onboarding, real creator analytics, multi-account support, video embeds and gif or video comment replies. New users no longer start with an empty feed. Read about Beta 12.
Beta 12 shipped Starter Kits that work with Mastodon, curated onboarding, real creator analytics, multi-account support, video embeds and gif or video comment replies. New users no longer start with an empty feed. Read about Beta 12.
Loops is officially on the Google Play Store. To everyone on Android who sideloaded builds and kept asking since day one, thank you for sticking with us. Read the announcement.
Loops is officially on the Google Play Store. To everyone on Android who sideloaded builds and kept asking since day one, thank you for sticking with us. Read the announcement.
You can now send direct messages and start group chats that federate with Mastodon and other fediverse platforms. We also added push notifications on Android, an official Loops relay and advanced transcoding options for server admins.
You can now send direct messages and start group chats that federate with Mastodon and other fediverse platforms. We also added push notifications on Android, an official Loops relay and advanced transcoding options for server admins.
Continued growth, new features, and building the largest ethical short-video platform in the world.
Continued growth, new features, and building the largest ethical short-video platform in the world.
Our commitment to ethical social media
We don't track you, sell your data, or build shadow profiles. Your activity is yours alone.
No hidden recommendation systems designed to maximize engagement at the cost of your wellbeing.
Major decisions about the platform are made with input from users and contributors, not shareholders.
Built on ActivityPub, allowing you to connect with friends across the fediverse, not just within one platform.
If we ever monetize, it will be through optional features that benefit users, not through surveillance advertising.
The core platform will always be free and open-source. No paywalls, no premium tiers for basic features.
"We're not just building software — we're building a movement for ethical social media."
Join the MovementLoops is built by volunteers, contributors, and believers in a better internet.
Help build the platform by contributing to our Laravel backend, Vue.js frontend, or React Native mobile apps.
View on GitHubConnect with other users, share ideas, and help shape the future of Loops in our community forums.
Join ForumsHelp grow the movement by sharing Loops with friends, family, and fellow creators who value privacy.
Share LoopsJoin thousands of creators who choose privacy, ethics, and community over profit.