In a world where platforms rise and fall at the whim of governments and boardrooms, we're building something that can't be shut down, sold off, or taken away.
Recent events have made it crystal clear: we can't trust our digital lives to platforms controlled by a handful of companies.
Build your audience on TikTok? Too bad. The app gets banned and your years of work vanish overnight. Your followers, your content, your community — gone.
Your behavior is tracked, analyzed, and sold. Algorithms optimize for engagement and ad revenue, not your wellbeing. You're the product.
Can't take your followers with you. Can't export your data properly. Want to switch platforms? Start from zero. Every. Single. Time.
When governments can flip a switch and erase a platform used by billions, it's time to rethink how we build social media. The TikTok saga isn't just about one app — it's about the fundamental fragility of centralized platforms.
170 million users in the US alone faced losing their creative outlet, community, and livelihood.
Creators scrambled to move audiences, but there was no real alternative — just other walled gardens.
The message was clear: we need platforms that can't be shut down by any single entity.
"If you build on someone else's platform, you're building on rented land. They can evict you anytime."
— The hard lesson creators learned in 2025
Loops isn't just another platform. It's a fundamentally different approach to social media — one that puts power back in your hands.
No single company owns Loops. It's a network of independent servers that work together. Ban one server? The rest keep running.
Your content, your followers, your identity. Export it, move it, or host it yourself. Your data isn't trapped or monetized without consent.
Anyone can inspect, modify, or improve the code. No secret algorithms, no hidden tracking. Transparency builds trust.
Loops speaks ActivityPub, connecting with Mastodon, Pixelfed, and hundreds of other apps. Your audience isn't siloed.
Each instance sets its own rules. Don't like the moderation? Join or start a different server. True community control.
No venture capital. No acquisition targets. No shareholders demanding growth at all costs. Loops serves people, not investors.
It's about digital sovereignty, creative freedom, and building a more resilient internet.
Build your audience on a platform that respects your work. No algorithmic whiplash destroying your reach overnight. No sudden policy changes killing your livelihood. Just you, your content, and a community that values both.
Choose how you experience social media. Pick an instance that aligns with your values. Control your data. Escape the engagement trap designed to maximize ad views. Social media should serve you, not the other way around.
The web was built on open protocols, not walled gardens. Email works because no single company controls it. The fediverse applies that same principle to social media. Loops is part of building an internet that's resilient, diverse, and owned by everyone who uses it.
Join us in building a social media platform that can't be bought, sold, or shut down. Where creators have power. Where users have choice. Where the community comes first.